Joyful Heart Launches New Hawaiʻi Says No More PSA Campaign


JOYFUL HEART LAUNCHES NEW HAWAIʻI SAYS NO MORE PSA CAMPAIGN

The Joyful Heart Foundation launches new Hawai‘i Says NO MORE PSA Campaign featuring local talent.

HONOLULU, Hawai‘i – Locally and nationally recognized musicians, television personalities, athletes, cultural practitioners, and community leaders have joined forces to raise much-needed visibility and awareness about the issues of domestic violence and sexual assault across the state in a dramatic new series of public service announcements released today by the Joyful Heart Foundation. The Hawai‘i Says NO MORE PSA campaign was directed by Mariska Hargitay, produced by Joyful Heart in partnership with Hawaii News Now, as well as creative partners Wall-to-Wall Studios, Tony Novak-Clifford, and Viacom.

Actress and advocate Mariska Hargitay founded the Joyful Heart Foundation in 2004 in Kailua-Kona to help survivors of this violence heal and reclaim the joy in their lives. Statistics underscore the urgent need for the PSA campaign, revealing that every day in our state over 500 victims seek support from domestic violence programs. 1 in 7 women in Hawai‘i are survivors of sexual assault, that’s 67,000 women.

WHO: Joyful Heart Foundation and Hawai‘i Says No More

WHAT: PSA Campaign Launch and Press Conference

WHY:

Joyful Heart Foundation and Hawai‘i Says NO MORE’s PSA pieces feature local voices from students, educators, musicians and celebrities to raise visibility, create awareness, encourage conversation and break the social stigma surrounding domestic violence and sexual assault in our state.

WHERE: Mahina & Sun’s – at the Surfjack Hotel, Waikīkī

412 Lewers St, Honolulu, HI 96815

WHEN: November 16, 2016 – 11a.m.

About The Joyful Heart Foundation | www.joyfulheartfoundation.org

Founded by Law & Order: SVU actor, director and producer, and advocate Mariska Hargitay in Hawaiʻi 12 years ago, the Joyful Heart Foundation works to transform society’s response to sexual assault, domestic violence, and child abuse, support survivor’s healing, and end this violence forever. Joyful Heart Foundation maintains offices in Honolulu, New York, and Los Angeles.

Facebook: @JoyfulHeart

Instagram: @TheJHF

Twitter: @TheJHG

About Hawai‘i Says NO MORE | www.hawaiisaysnomore.org

Hawaiʻi Says NO MORE is the local version of the national public awareness and engagement campaign focused on ending domestic violence and sexual assault. Fifteen organizations, representing leaders from the state’s domestic violence and sexual assault programs, as well as key government offices and community leaders, came together in January 2014 to develop a local initiative that launched in 2015. Hawaiʻi Says NO MORE challenges the attitudes and behaviors that lead to this violence and promotes local values that reflect aloha, respect and our connections through 'ohana.

Facebook: @HawaiiSaysNOMORE

Instagram: @HawaiiSaysNOMORE

Twitter: HISaysNOMORE

MEMBERS: Catholic Charities of Hawai‘i, Child & Family Service, Hawaii State Coalition Against Domestic Violence, Hawai‘i State Commission on the Status of Women, Hawaii Youth Services Network, Joyful Heart Foundation, Parents And Children Together, Department of the Attorney General, Department of Human Services, The University of Hawai‘i at Hilo Student Health and Wellness Programs, The University of Hawai‘i at Mānoa Office of Gender Equity, The University of Hawai‘i System: Office of Institutional Equity, Windward Spouse Abuse Shelter, Women Helping Women Maui and Lanaʻi, and YWCA O‘ahu.

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